Searching for the road to success? AutoTrader.com wants to help you map the way. So far in 2009, we've seen record-setting traffic as qualified in-market shoppers flock to our site. On average, over 15 million visitors come to AutoTrader.com every month to search for their next car.

Team with AutoTrader.com today to reach this captive audience while they research and shop for vehicles on the web. Our site and partner sites give you access to the largest audience of in-market car shoppers. And our efficient, high-impact ad placements help you influence purchase decisions and deliver the right message to the right buyers at the right time.

Tour the town of AutoTrader.com to learn more about how you can benefit from access to our audience of millions of in-market car shoppers. Discover for yourself how our digital media solutions can help you extend your brand's reach beyond AutoTrader.com.

In 2009 AutoTrader.com television spots will be seen over 2 billion times, reaching over 153 million people - that's 73% of people watching television. Our high-impact ads will air during the biggest shows on the biggest networks. And with a big advertising presence during Fox's coverage of MLB, NASCAR, BCS College Football and NFL, as well as the NBA on TNT, AutoTrader.com will be part of some of the most exciting sport events of the year. We also have hundreds of spots running on stations like MTV, VH1, SpikeTV and Comedy Central.

Exclusive program sponsorships, big network media buys and local radio advertising drive serious shoppers to AutoTrader.com, but our commitment to reaching buyers goes well beyond that. Our local marketing programs also include sponsorships of sports teams nationwide like the New York Yankees, the Philadelphia Phillies, the Chicago Cubs and the New England Patriots. We also have a strong presence at top auto shows around the county including New York, Detroit and Los Angeles.

This big exposure has made us a trusted "go-to" resource for millions looking for their next car online. Eight out of ten visitors come to AutoTrader.com because of our brand's efforts to attract in-market car shoppers, with 50% directly typing in our URL.

More and more OEMs are shifting their media spend online, but how can you be sure your investment will reap results?

As the most-visited automotive site on the web, we give you the opportunity to influence the largest audience of in-market car shoppers as they are researching vehicles and making their final purchase decisions. And with the added power of our partner sites NADAguides.com and AutoTraderLatino.com, and our lifestyle-focused ad network AutoTrader Access, you can extend your campaigns even further across the web.

With more ways than ever to reach our audience throughout the shopping process, AutoTrader.com and its partners can help you showcase your brand with advertising units across our sites, driving awareness and retention, plus giving you the opportunity to conquest the competition. Choose from a range of advertising options including our high-impact homepage placements, standard banners throughout the site or unique opportunities like our interactive New Model Showcase.

With many of our shoppers still undecided about make or model, you have an incredible chance to connect with in-market buyers as they shop. That means you can keep hitting shoppers with your brand's message as they narrow their selection and keep your cars in their consideration set. All of these options combine to give you a holistic advertising solution to reach in-market car shoppers with one easy buy.

To remain the ultimate automotive marketplace and keep attracting more new car shoppers, we're always refining and enriching the AutoTrader.com experience.

In 2009 we launched an enhanced new homepage. The streamlined, user-friendly design makes finding vehicles and navigating the site easier than ever. Many tools like Model Info, Research & Compare areas, and Find Dealer search are now just one click away to drive more users into these sections. And our high-impact home page ad units help you reach shoppers as they enter the site.

Another noteworthy addition to our site is the New Model Showcase, which gives insider access to your new and soon-to-be launched cars.

These upgrades are the result of extensive user testing and site metrics data with our consumers. This hard work and dedication is just another way the AutoTrader.com team continues to build a better user experience in order to bring you the largest audience of qualified car shoppers anywhere. Check back with AutoTrader.com soon to learn what new innovations we have in store.

With budgets tightening, we understand that marketers need to focus their ad dollars. As you try to make every dollar count, we're confident AutoTrader.com is one of the most efficient and effective ways to reach the most in-market car shoppers as possible. That is why we want to help you realize the full impact that online advertising has on your ultimate goal of selling cars.

In the past, advertisers looked to banners as a lead generator that caused customers to pick up the phone, send an email or click through to a brand site. However, recent studies show that these metrics only show only part of the overall effectiveness of online advertising.

According to a Northwood University Study, 80% of car shoppers who walk through a dealership's doors do not establish prior contact with the dealer via phone or email. This same study shows that the internet is now the number one advertising source for driving dealership visits. Moreover, independent automotive listing sites like AutoTrader.com drive roughly half of all dealer walk-in traffic generated online.

If we know that internet advertising is driving shoppers to walk-in to dealerships, how do we measure display advertising?

According to Dynamic Logic, experts in the effectiveness of online marketing, online display advertising can drive significant results for a brand beyond just a click. Dynamic Logic studies show that brands increased their ad awareness by 14%, brand awareness by 5% and purchase intent by 4% by advertising on any site. Automotive brands advertising on automotive sites have the potential to increase ad awareness by 26%, the positive opinion of your brand by 11% and purchase intent by 24%.

This means that online display advertising is more than a direct response tactic, but rather, a strategy for increasing brand visibility among consumers who are in-market for your product.

Online marketers know the value of targeted advertising: speaking to key demographics with unique and specialized messages. Nowhere is this more important than with the rapidly growing Hispanic market that accounts for over $860 billion in spending every year.

According to studies, 84% of Hispanic internet users say they would be more likely to do their automotive shopping online if they could do so in Spanish. That's why we've created AutoTrader Latino, a brand new automotive shopping website targeting the large Hispanic market. This is the only 100% Spanish language-dedicated auto site in the nation, helping your brand make inroads with these shoppers. AutoTrader Latino is also available as a print magazine in select retail locations, extending the brand beyond the internet.

With high-profile homepage ad placements AutoTrader.com Latino is the perfect way for you to expand your multicultural reach and diversify your online media plan.

With a 76-year heritage in providing vehicle information and pricing, the National Automotive Dealers Association (NADA) is an industry leader and trusted resource for generations of car shoppers. Their site NADAguides.com launched in 1998 and carries on the tradition of delivering comprehensive information for car shoppers.

AutoTrader.com is proud to be the exclusive advertising representative for NADAguides.com, which boasted 6 million unique visitors a month in 2008. NADAguides.com is the largest publisher of vehicle data with the most seasoned market data analysts in the industry. They provide constant, up-to-date pricing data to reflect the most current market trends.

Most NADAguides.com users visit the site right before they make their final purchase decision, using research tools to help narrow down their selection and verify they are getting a fair deal. Using the site's large selection of unique ad opportunities (flash headers, peel down ads, push down placements and more), your brand can effectively reach shoppers during this crucial part of the purchase process.

NADAguides.com perfectly complements your AutoTrader.com media buy so you're reaching the most in-market shoppers as they research and look at listings.

Because online car shoppers do more than just look for cars online, AutoTrader.com has created a premier ad network of websites with high-quality content that can connect your brand with targeted shoppers as they engage in their everyday online activities.

The AutoTrader.com Access network features more than 300 high-quality sites that reach 100 million visitors combined. Each site is hand-selected by AutoTrader.com to ensure your brand gets the best exposure. Origination data begins with AutoTrader.com and NADAguides.com to help you follow the right car shoppers by demographics, lifestyle interests and geography as they move throughout the internet.

AutoTrader.com Access offers a wide range of advertising opportunities from mass reach run-of-network placements to behavioral targeting. So, no matter what kind of car you're marketing, there's an Access opportunity that's right for your brand.

We offer complete site list transparency throughout campaigns so you'll always know where your ads are running and when. Access' ad inventory features premium placements, with 90% of units appearing above the fold and 95% exclusive to our network.

Don't park your ads just anywhere. Find the right audience for your brand with AutoTrader.com Access.

To find out more about how advertising with AutoTrader.com and our partners can help your bottom line, fill out the form below and one of our Account Executives will contact you shortly.